Our Story

We launched Bjarni Baby in 2020. Bjarni meaning bear in Norwegian was a fusion between our Scandic heritage and time spent living in these beautiful Scandinavian countries. With a Norwegian heritage and a year spent in Finland, this drove us to create a brand that was centred on simplicity, sustainability and ultimately, beautiful baby clothing.We have a strong belief in sustainable development of baby clothing. All of our baby clothing is GOTS certified. The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

What does this mean in our baby clothing? No chemical dying or chemical processing is used in the production of our clothing. This means that the organic cotton is used in its purest form. Organic cotton is soft and gentle on babies skin. As our material is soft and free from chemicals and dyes, there is less chance of your child developing skin conditions such as eczema.

Bjarni Baby has also become a hub for parents to be and those in the thick of it, written by parenting expert, Susan Sage, a place to inspire, share tips and recommendations from the best maternity outfits to seasonal tuff tray activities that your little ones love.